Pursuing an unconventional course to drive sales in the sluggish real estate market, the developers of Talking Rock, a 3,400 acre master-planned private community in Prescott, Arizona, have engaged the auction marketing services of the LFC Group of Companies to conduct an online auction of select new homes and homesites. Nestled among the rolling hills of Arizona’s high country, one elegantly-appointed ranch house and two ranch cottages, in addition to 31 premium lots are to be auctioned on the Freedom Realty Exchange website (http://www.fre.com/289R5).

“During the recent years of a slowing buyers’ market, Talking Rock has continued to do quite well, while other developers have just vanished. But with the cycle looking to last for some time still, they decided to not only hold steady, but embark on an aggressive, non-traditional sales method to reach a larger pool of buyers and expedite sales,” states Kelly Lovegrove Director of Operations for LFC Group of Companies. “By making the auction “geographically-accessible” via the Internet, buyers from anywhere can place their bid.”